![]() We suggest these topics should be exploited urgently by researchers and educators to increase further the reach of science communication, thereby enhancing societal awareness of botany and stimulating interest in plant‐related degrees and career pathways. However, interest in plants as a hobby and as lifestyle elements has rapidly increased in younger demographics over the last decade. These efforts can be hindered by plant awareness disparity, manifesting as difficulty in recognizing the presence and importance of plants. Activities fostering public appreciation of plant science, and promoting plant‐related professions, are therefore critical. Securing our future requires protecting plant biodiversity and the development of climate‐resilient crops. Plants are indispensable to life on Earth.
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